Data Analysis Projects
This portfolio features data analysis and digital marketing work completed during my time at Vanderbilt University. Each project highlights my approach to solving business problems through data, research, visualization, and actionable insights.
TinyTitan Data Analysis Project
Analyzed consumer preferences and purchase intent for TinyTitan using survey research and statistical modeling. Applied factor analysis, regression, and hypothesis testing to identify high-value customer segments and develop data-driven marketing recommendations.
Digital Marketing Projects
Website Performance Evaluation
Google Merchandise Store Analytics
Website Design Audit
Lead Generation with Canva
Linkable Content
Google Search Ads
Onboarding Emails
Social Media Plan
Managing an Online Reputation
Marketing to Mobile Users
Conversion Rate Optimisation
Keyword Selection and Mapping
Google Display Ads
Social Media Execution
Incorporating AI in Digital Work
Job Market Analysis Project
Analyzed employment trends, salary outcomes, hiring timelines, and geographic patterns using data from multiple public and institutional sources to deliver actionable career insights for Vanderbilt MMark students.
​Marketing Analytics Case Studies
A collection of case studies completed at Vanderbilt University, applying statistical analysis, experimental design, and business strategy to solve real-world marketing and analytics challenges across consumer behavior, advertising, pricing, product strategy, and market research.
Wrigley's Eclipse Case Analysis
RestaurantGrades Case Analysis
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RocketFuel Case Analysis
Finale Deserts Case Analysis
Amazon Shopper Case Analysis
Strategic Marketing Projects
A portfolio of strategic marketing projects focused on brand positioning, pricing strategy, growth marketing, customer experience, and experimentation, with recommendations grounded in market research and business analysis.
Glossier
Booking.com
Liquid Death
Peloton
Comprehensive Lululemon Brand Analysis
Conducted a comprehensive brand analysis of Lululemon, evaluating its positioning, customer experience, competitive landscape, brand equity, and growth strategy to develop actionable recommendations for strengthening its long-term competitive advantage.
(Note: Click on images to view projects)