Education
Vanderbilt University | Owen Graduate School of Management
Master of Marketing | 2026
As a STEM-designated Master of Marketing candidate at Vanderbilt University, I am deepening my expertise in marketing analytics, digital marketing, and consumer insights.
This program has given me the opportunity to learn from top industry professionals.
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GPA: 3.94
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Winner, “Red Bull Basement” Pitch Competition – Ranked #1 among 50+ Vanderbilt students for presenting the winning startup idea.
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Winner, "Marketing Madness" Case Competition – Group Ranked #1 among 30+ MBA/Master of Marketing students for developing the winning integrated marketing strategy for Bravazzi.
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Winner, Brand Champions 2026 – Recognized as the top branding team among 80+ Vanderbilt Master of Marketing students for developing the winning rebranding strategy for an assigned brand.
Guru Gobind Singh Indraprastha University | Vivekananda Institute of Professional Studies
Bachelor of Business Administration | 2025
During my Bachelor of Business Administration at Guru Gobind Singh Indraprastha University, I built a strong quantitative foundation in business analytics, marketing management, and financial strategy.
This program provided hands-on experience through specialized research and IT labs, sharpening my decision-making and entrepreneurial thinking.
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GPA 9.42 (10-point scale)
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CUET 99.9 percentile (Rank 1991) out of 1,000,000+ students
Certifications
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Digital Marketing
from HubSpot Academy
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Integrated Marketing Communication
from NPTEL & IIT Roorkey
AI Business Tools for the Digital Age
from Havish M. Consulting
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Business to Business Marketing (B2B)
from NPTEL & IIT Roorkey
Digital Marketing Simternship
from Stukent
Google Analytics 4
from Google
Introduction to Adobe Illustrator
from Vanderbilt, Walker Management Library
Work Experience
Marketing Intern
Avinia LLC
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Worked directly with the founder to improve website structure, navigation, and user experience, helping increase website traffic by 50%.
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Conducted market, competitor, pricing, product, and product alternative research for a health supplement product, delivering actionable recommendations on customer preferences, competitive positioning, and growth opportunities.
Apr 2026 - May 2026
Marketing Analytics Intern
Vanderbilt School of Engineering
Nov 2025 - Apr 2026
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Analyzed campaign, audience engagement, and conversion data to identify user behavior patterns and marketing attribution insights, refining targeting and content strategy to scale lead generation from 5 to 141 prospective students.
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Designed and launched a dedicated microelectronics landing page to drive enrollment for the new MS in ECE (Microelectronics) program.
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Analyzed Amazon Ads campaign performance and optimized keywords, pricing, and targeting strategies, improving ROAS from 0.5 to 3 while increasing product visibility and marketplace performance.
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Built Amazon Brand Stores for PRIMROSE and RIMROCK, enhancing brand visibility and customer navigation, resulting in an additional ₹10,000 in monthly revenue.
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Optimized product content, keyword strategy, and customer-facing copy, improving discoverability and tripling daily sales from 1 to 3 units.
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Coordinated with a web creator to conceptualize, design, and launch two websites (www.primrosebags.com and www.myethos.in), enhancing user experience and reinforcing brand identity.
E-Commerce & Development Intern
Kriti Global Products Private Limited
Dec 2024 - Feb 2025
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Coordinated with suppliers and buyers to collect invoices and accurately process 20+ financial transactions daily using Tally ERP software.
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Optimized financial transaction processing for cash, bank, sales, and purchases using Tally ERP software to expedite month-end closing procedures.
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Executed taxation tasks related to GST and TDS to ensure regulatory compliance.
Accounting Intern
Kriti Global Products Private Limited
July 2024 - Aug 2024